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Get to know the lastest news, tips and information about cosmetic laser through the site's publication.

Should You Sell Your Laser?

Edan Krolewicz

Cosmetic lasers are a serious investment, which means getting the right money for your machines if crucial. It isn't always obvious when the best time to sell a machine is. So, when SHOULD I buy a new machine?

Upgrading to a newer model

As your practice grows in size and expertise you will inevitably want to upgrade your machinery for laser hair removal, skin tightening, and lipo-suction treatments. Better equipment can mean an increase not only in customer satisfaction, but in referral and return rates too. 

Depreciation is a big concern for cosmetic lasers, so in order to make sure you get the most money for your cosmetic laser, be sure to upgrade to market your old unit quickly, and with expert advice.

Wrong Fit

I often meet spa owners and physicians who buy new pieces of equipment to expand  their practice, sometimes adding laser hair removal services or liposuction treatments. Unfortunately, sometimes you can find yourself stuck with a cosmetic laser that doesn't fit your need as a business. Without the proper flow of customers, the unit does not help the business, but hurts it. Often times, it is not that all cosmetic laser equipment will not work for their  practice, but that the laser that was chosen just is not the right one. 

Broken Lasers

Depending on the severity of the issues, repairs are the common solution to minor problems. However, you may pay more than it is worth. Many times, it is better to sell your broken unit for parts or what it is worth and purchase a used, newer unit to help increase sales. The longer any unit, especially a broken unit, sits around in the storage of a practice, the more value it loses. If you know that having a unit repaired by the manufacturer or a third party is too expensive to justify, your next option is to sell it, or work with a retailer to replace your current laser with another.

First Time Buyers

Congratulations on opening your practice. Now the hard part. The last thing you want to do is to break your budget. The goal, of course, is to increase profitability and expand your customer base. Often, buying aesthetic equipment new will cost the 20-60% more than buying a gently used, or refurbished cosmetic laser. 

These used lasers are almost brand new, but the price is significantly lower. This will help your practice avoid opening with a enormous bill to pay, and instead, make a profit sooner from quality treatments you can provide your patients. 

Liquidation, or Retirement

So you've reached the home stretch! The last thing a retiring doctor or practice owner wants to think about while trying to clean out an entire office is what to do with all of the equipment he or she will no longer use. Among organizing, financials, and making sure years of work are in order, who has time to call reseller after reseller to find the best deal? How do you know you are getting a good deal? Though a unit will never resell for its purchase price, reselling the equipment rather than storing it or throwing it away can often help recover a good amount of its cost. Making sure you know the year, shot count, type, make, and model of your unit, while obtaining bright pictures and video of the unit can help increase its profitability. If a buyer can see that your unit, though used, is still in perfect working order you will get the most of your money. 

A Guide to Buying Cosmetic Lasers

Edan Krolewicz

Choosing the right laser equipment to meet your needs is a critical component to achieving success in your aesthetics practice. Unfortunately, the process for purchasing or leasing equipment can be extremely complicated and confusing, even to veterans in the industry. The countless manufactures all appear reputable and reliable; their sales reps all claim to have the best equipment available. The manufacturer’s reps will often show you research studies and back up their arguments with scientific data! With so many companies to choose from, who should you believe and how can anyone possibly make the right decision?

Our executives, instructors and technicians have tested all the biggest name companies, resulting in a slew of data on the plethora of machines. Our experienced professionals will provide you with important information to help you narrow down your choices. Our presentation will cover vital elements to consider when making your decision:

  • Efficacy: Does it work effectively? Will the devices you choose do the right job? Will they produce the results you desire?
  • Safety: Does the equipment have the proper cooling devices to safely treat your client?
  • Customer Service: When your equipment breaks down, how quickly will it be repaired and what is the process to receive loaner equipment while you wait?
  • Financial Strength of Manufacturer: Will the manufacturer support you for the long term? Are you risking your investment on a start-up or unstable company?
  • Price: We all want the most value for the lowest price. Am I getting more by paying more for a particular machine/manufacturer?

Vanity and the pursuit of looking younger are ever-present elements in many people’s lives. The practice of esthetics has been present for centuries and can be traced as far back as the days of the pharaohs in ancient Egypt. Just as a painter creating a portrait, a composer drafting a sonata or a dancer performing fluid movement with the body, the work of an esthetician is an art in its own right. Instead of oil paint and canvas, esthetic professionals let their creativity shine through by providing relaxing and restorative treatments that improve the confidence and self-image of their clients.

Early esthetic professionals only had the limited resources around them with which to work. Today, modern estheticians are able to choose from an overwhelming number of treatment options. New scientific discoveries and advancements in technology are common, with the largest leaps made in the field of medical aesthetics and cosmetic lasers. Although treatments such as laser hair removal and photofacial skin rejuvenation are some of the most popular available, shopping for the equipment necessary to offer these services can be tricky. For the professionals who are in the market to purchase cosmetic laser equipment, this article will help remove the guesswork by answering important questions and providing inside details about the shopping process.

FIND A FOCUS

The first step in the shopping process is to look at your specific client demographic to see what types of treatments would be most appealing to it. Younger clients are typically drawn to laser hair removal, and more mature clients may lean toward photofacial skin rejuvenation and fractional laser wrinkle reduction. Client skin type is also important to consider. If the majority of your clients are of darker skin types—Fitzpatrick Skin Type Classification 4, 5 or 6—they might be unable to receive certain types of laser treatments successfully. After categorizing your clientele, it is time to select the treatment modality best suited for its needs. See Top Laser Treatment Modalities for a list of today’s most popular laser-based procedures. Once you have made this important decision, it is crucial to take many details into consideration when making this purchase.

Budget. Shopping for a laser can be fun and exciting, but remember not to let the thrill of the moment get in the way of common sense. Determining your budget is critical and should be done immediately. This will help narrow the search and prevent you from wasting effort researching equipment that is too expensive.

New or used. There are pros and cons to both options. Similar to new cars, cosmetic lasers are depreciable assets and begin losing value as soon as they are out of the box. Buying new equipment costs more, but allows for the ability to offer the most effective treatments. It also provides the opportunity to market the latest and greatest services to clients. Used equipment may be more affordable, but will employ older technology, and will have experienced the wear and tear of previous use.

Payment options. The average laser can cost anywhere from $50,000–250,000, which makes it a very significant asset to a business. This is why it is important to know all of the methods available to purchase a cosmetic laser. See Buying Method Equations for real-life payment and profit estimates for the four forms of payment listed below.

  • Cash—Paying cash for a laser is an expensive endeavor. Although it avoids loan fees and provides 100% equity up front, it can soak up a large amount of a company’s capital, which can hinder the liquidity of its assets.
  • Financing—Financing is a loan given by a bank or company to purchase equipment, but involves interest and loan fees. Because the loan is credit-based, this option is not always available to buyers with lower credit scores.
  • Leasing—Leasing equipment lowers the actual monthly cost of having a laser and sometimes allows greater freedom to trade in older technology for newer lasers. Unfortunately, the money spent does not allow a business to gain any equity in the equipment. The typical lease rate for a new $100,000 laser is approximately $2,000 per month during an obligatory three- to five-year contract.
  • Renting—Renting a piece of laser equipment costs approximately $500–700 per day. This method costs more money up front, but there is no financial or contract obligation. It is a great way to test out offering laser procedures in a business before making a full investment.

 

Warranty. As you can imagine, equipment repairs on cosmetic laser equipment can be costly. Just one breakdown can cost up to $3,000 in parts and labor without a warranty. When considering warranty options, there are two important questions to ask: If my equipment breaks down, is there a local company that can administer the repairs, or do I have to ship it to the factory; and will I receive a loaner machine to use while my equipment is being repaired?

A great way to determine whether a warranty price quote is competitive or not is to estimate the cost of repairing your equipment two times during a year. If the yearly cost of the warranty is less than the estimated non-warranty repair costs, then this is a smart buy.

 

Demo. No one would ever buy a house without stepping foot in it. Likewise, no one should ever buy a laser without trying it out first. Make it a requirement during the buying process to see a demonstration of the equipment and take advantage of the opportunity to try it out in your own professional environment. Because a cosmetic laser is a large investment, it is critical to make sure the equipment is the right fit for your needs. Following is a list of things to keep in mind when testing out the equipment.

  • Will the seller demonstrate the functionality, and let me try out the equipment in my workplace?
  • Is the cosmetic laser equipment heavy? How hard will it be to manipulate?
  • How user-friendly are the laser controls?
  • What treatments does the equipment perform? Is it a single-modality machine or are there interchangeable hand pieces allowing for the performance of multiple types of treatments?

Leading cosmetic laser manufacturers are known for their customer-friendly demo programs. When shopping for a new laser, always ask about the options that are available for working with the equipment before making a final purchase.

 

Cosmetic laser training. Contrary to popular belief, esthetic professionals do not need to have a medical background to become a cosmetic laser specialist in most states. In the United States, each state creates its own guidelines to enter the profession. Due to the growth of the industry, many states are now adding legislation requiring that esthetic professionals complete a certain number of hours of cosmetic laser education in the classroom and clinical setting.

Whether you are self-employed or a team member at an esthetic facility, client safety is the most important part of providing laser treatments. Due to the sheer power of a cosmetic laser, a technician can burn or scar someone if they have not received proper training from a state-recognized school. Most laser manufacturers will include a half- to full-day training; however, this is not nearly enough time to master using laser equipment effectively. When considering attending a cosmetic laser school, be sure to ask these important questions before attending.

  • How long has the school been open?
  • How many teachers will I have? What type of professional experience do they have?
  • How large are the classes?
  • How much time will I get to spend performing hands-on training?
  • Is there any additional training I will receive to help me after graduation?
  • Does the school train on a variety of brands and models of laser equipment?

Buyer beware. Laser companies will provide clinical studies and testimonials from current owners of their lasers; be sure to spot check the studies to ensure that no one who is on the payroll of the laser company is involved in the studies. One size does not fit all—no laser on the market can perform every treatment perfectly, but some are better than others at certain procedures. No respected clinical studies have shown that lasers can treat blond hair effectively, so be wary if someone tells you their laser can. Cosmetic lasers are dangerous if not handled properly. If someone tells you that their laser could never hurt anyone, then walk away. Buy logically, not emotionally, and take a step back when confronted with bargains. There will always be deals, so think through your purchase before making any decisions.

A SMOOTH TRANSITION

The world of laser procedures is a fun and financially rewarding one. By asking the right questions, researching the various types of cosmetic laser equipment and learning how to operate them safely, the transition into providing high-tech laser services will be smooth and easy.

FRAUD: 3 things you MUST know before buying a Cosmetic Laser

Edan Krolewicz

Cosmetic Laser Fraud is an increasingly ghastly issue, with some experts saying up to 75% of cosmetic laser purchases are fraudulent. It has become so bad that there is even a website committed to posting the latest complaints and felony charges against thieves and scammers. 

 There are endless stories about pushy salesmen who make a sale and then disappear. This proves a very essential point about this industry. It is all about trust.

So, how do you protect yourself from these would-be scammers? Here are a few rules you should always follow:

1) Talk to them face to face. Even if you live thousands of miles away, you can always  have a Skype call, Google Hangout, or Facetime. If someone isn't willing to show their face, be wary.

2) See the machine in action before you buy it. You would think this is a no-brainer, but many physicians are too busy and need machines ASAP. You can use the same Video Calling methods mentioned above to see the machine in action. If they have a showroom of machines, it's even better.

3) Testimonials: Ask for references! Always ask to speak with people who have bought lasers form this person in the past. Reputable sellers will have plenty of testimonials 

 

Hair Removal: What Customer's Expect

Edan Krolewicz

Customer that aren't  happy with shaving, tweezing, or waxing to remove unwanted hair, often seek laser hair removal as their next best option.

Laser hair removal is one of the most commonly done cosmetic procedures in the U.S. It beams highly concentrated light into hair follicles. Pigment in the follicles absorb the light. That destroys the hair. 

Benefits of Laser Hair Removal

Lasers are useful for removing unwanted hair from the face, leg, arm, underarm, bikini line, and other areas.

Benefits of laser hair removal include:

Precision. Lasers can selectively target dark, coarse hairs while leaving the surrounding skin undamaged.

Speed. Each pulse of the laser takes a fraction of a second and can treat many hairs at the same time. The laser can treat an area approximately the size of a quarter every second. Small areas such as the upper lip can be treated in less than a minute, and large areas, such as the back or legs, may take up to an hour.

Predictability. Ninety percent of patients have permanent hair loss after an average of three to five sessions.

How to Prepare for Laser Hair Removal

Laser hair removal is more than just ''zapping'' unwanted hair. It is a medical procedure that requires training to perform and carries potential risks. Before getting  laser hair removal, you should thoroughly check the credentials of the doctor or technician performing the procedure.

Customers planning on undergoing laser hair removal  should limit plucking, waxing, and electrolysis for six weeks before treatment. That's because the laser targets the hairs' roots, which are temporarily removed by waxing or plucking.

They should also avoid sun exposure for six weeks before and after treatment. Sun exposure makes laser hair removal less effective and makes complications after treatment more likely.

What to Expect During Laser Hair Removal

Just before the procedure, the hair that will be undergoing treatment will be trimmed to a few millimeters above the skin surface. The laser equipment will be adjusted according to the color, thickness, and location of your hair being treated as well as your skin color.

How do you market better to your consumers, and raise your company credibility? Just contact me through the Quiz or Contact links above and i'll get back to you ASAP.

Delivery Time, A Measure of Integrity

Edan Krolewicz

It comes down to integrity. If your laser provider tells you delivery time is one week and that was 2 weeks ago, I wouldn’t work with them ever again. Regardless of whatever excuses they find in their book, cut your losses. There are some people out there that don’t care if you have clients booked or started a Groupon and now are losing business and getting horrible reviews because they didn’t deliver the machine on time. Time is everything for a business and can make or break you and your reputation

What is Laser Skin Resurfacing?

Edan Krolewicz

Laser skin resurfacing, also know as a laser peel, laser vaporization and las-abrasion, can reduce facial wrinkles, scars and blemishes. Newer laser technologies give your plastic surgeon a new level of control in laser surfacing, permitting extreme precision, especially in delicate areas.

Laser skin resurfacing can improve minor facial flaws, such as:

  • Fine lines or wrinkles around or under your eyes, forehead or mouth
  • Scars from acne or chickenpox
  • Non-responsive skin after a facelift
  • Aged or sun-damaged skin
  • Liver spots
  • Improve your complexion if you have yellowish or grayish skin tones
  • Warts
  • Birthmarks such as linear epidermal nevi
  • Enlarged oil glands on the nose

How does laser skin resurfacing work?

The physician uses the laser to send short, concentrated pulsating beams of light at irregular skin. This removes unwanted, damaged skin in a very precise manner one layer at a time.

Laser skin resurfacing's targeted approach means there are fewer problems with hypopigmentation, or a lightening of skin for procedures such as laser acne scar removal.

The laser beam used in laser resurfacing will remove your outer layer of skin, called the epidermis. It simultaneously heats the underlying skin, called the dermis. This action works to stimulate growth of new collagen fibers. As the treated area heals, the new skin that forms is smoother and firmer.

If you'd like to know more about Laser Resurfacing Machines make sure to visit the Quiz or Contact form. I'd love to help you figure out what's best for your practice.

The Truth About Warranties

Edan Krolewicz

Warranty is as good as your company you are dealing with. Would you rather get a machine that is perfectly working with 90 day warranty or a decent machine with one year warranty the company doesn’t stand by. Unfortunately, some people in the secondary market look for making a quick buck. They don’t understand the long term goal of a successful long term relationship. As my grandmother taught me, “if it’s too good to be true, it’s too good to be true.”

Companies that promise the world, often don’t deliver. When push comes to shove and your machine is down for whatever reason, it is necessary to know that the company who provided that unit for you will be there to support you and have your best interest.

Brokers can often find you amazing deals, but they don’t see the machine or know its condition on a technical lever. Photos can only tell so much. Imagine your real estate broker telling you that the pluming on a house is amazing. How does he know? He really doesn’t. He is looking for the quick buck. If a company is not a full service company, don’t be surprised when your machine goes down for them not to answer your phone call. They don’t care! Full service companies are with you from A to Z. From the moment you invest into your laser machine to when you need parts to when you need service or repairs. Make sure that whowever you work with, you know who they are, who they have serviced and how they can assist you down the road of your success. Ask for references and look for testimonials!

3rd Party Services

Edan Krolewicz

If your car breaks and Mercedes wants $20,000 more than the mechanic down the road, who are you going to choose? Is it always obvious? And can you afford to "learn the hard way" when dealing with expensive machinery? 

There are a few key things you can do to make sure you have a successful experience:

  1. First, check their reviews and ask to speak with their previous clients. Follow up with those customers ' experience with them.  A phone phone calls are well worth the thousands of dollars you could be saving, or worse, losing. 
  2. When it comes to service, often you get what you pay for.  Don't spend extra money when you can get high quality service for less.
  3. The industry has changed these past 10 years and often your competitive advantage is in cost-savings and making sure you have reliable third party support. Your business reputation is critical to your success, and highly functioning cosmetic lasers are essential to your success. 

Are you looking for trusted third-party vendors? I'd be happy to send you referrals of high quality technicians and companies who have delivered year after year. Just contact me through the Quiz or Contact links above and i'll get back to you ASAP.

Why Buy Refurbished Machines?

Edan Krolewicz

When staring off in the laser industry, you need to have quality equipment at affordable rates. You can’t go buy $100,000+ machine, use groupon, not have clients and expect to make your money back. Start off with a machine that is used and has service reports. If there are no service reports, make sure you have a technician take a look before making payment. If the company has a technician, ask to speak with him and get the details on that specific unit. Ask as many questions as you can. Better safe than sorry!

Key things to note:

  • Ask To Facetime or Skype and see the machine before you purchase.
  • Ask to see the machine turn on and fire
  • Sometimes its worth to fly to see the machine! This is your business.
  • Ask for service reports. Who owned the machine before your laser provider received it.
  • Make sure you can get service and parts for the machine you desire. Understand that all machines need to have maintenance done every 6 to 8 months. Once a year a least! You wouldn’t drive your car all day for a year and not change the oil would you?